UPSCALE MEDIA SOLUTIONS

Strathmore, Alberta, Canada

upscalemarketing.ca

Privacy Policy

Effective Date: April 25, 2026     Last Updated: April 25, 2026

Upscale Media Solutions (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy legislation.

By using our website at upscalemarketing.ca or engaging our services, you consent to the practices described in this policy.

1. Who We Are

Upscale Media Solutions is a digital marketing agency based in Strathmore, Alberta, Canada. We provide web design, local SEO management, Google Ads management, and digital marketing services to businesses across Alberta.

Privacy inquiries can be directed to:

• Business: Upscale Media Solutions
• Location: Strathmore, Alberta, Canada
• Website: upscalemarketing.ca
• Email: info@upscalemarketing.ca

2. Information We Collect

We collect personal information only when it is necessary to provide our services or communicate with you. The types of information we may collect include:

Information You Provide Directly

• Name and business name
• Email address and phone number
• Business address and website URL
• Information submitted through contact forms, strategy call bookings, or email inquiries
• Payment information processed through secure third-party payment processors
• Communications you send us including feedback and support requests

Information Collected Automatically

• IP address and general geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 7)

Information From Third Parties

• Analytics data from Google Analytics 4
• Data from Google Search Console if you grant us access as part of a service engagement
• Information from Google Business Profile if you engage our local SEO services

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to inquiries and schedule strategy calls
• To provide, manage, and improve our web design, SEO, and digital marketing services
• To send project updates, reports, and communications related to your engagement with us
• To process payments and maintain billing records
• To analyze website traffic and improve our website performance
• To comply with legal obligations
• To send occasional marketing communications, only with your consent and with the ability to unsubscribe at any time

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

4. Legal Basis for Processing

Under PIPEDA, we collect and process your personal information based on:

• Your consent, which you may withdraw at any time
• The necessity of processing to fulfill a contract with you or take pre-contractual steps at your request
• Our legitimate business interests, balanced against your privacy rights
• Compliance with a legal obligation

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, including:

• Google LLC (Google Analytics, Google Ads, Google Search Console, Google Business Profile)
• Cal.com or similar scheduling platforms for booking management
• Payment processors for billing purposes
• Website hosting providers

These providers are contractually obligated to protect your information and may not use it for their own marketing purposes.

Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Upscale Media Solutions, our clients, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:

• Client records and project files are retained for a minimum of seven (7) years for tax and legal compliance purposes
• Inquiry and contact form data is retained for up to two (2) years if no engagement results
• Website analytics data is retained according to Google Analytics retention settings, which we set to a maximum of 26 months
• Marketing communications consent records are retained until you withdraw consent plus one (1) year

When information is no longer required, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and analyze site performance. The types of cookies we use include:

• Essential cookies: Required for the website to function properly. These cannot be disabled.
• Analytics cookies: Google Analytics 4 cookies that help us understand how visitors use our website. This data is aggregated and anonymized.
• Marketing cookies: Only used if you have consented to receive marketing communications.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information about how Google uses data from its analytics tools, visit google.com/policies/privacy/partners.

8. Your Rights Under PIPEDA

As a Canadian resident, you have the following rights with respect to your personal information:

• Right to access: You may request a copy of the personal information we hold about you
• Right to correction: You may request that we correct inaccurate or incomplete information
• Right to withdraw consent: You may withdraw your consent to our processing of your information at any time, subject to legal or contractual restrictions
• Right to complain: You have the right to challenge our compliance with PIPEDA by contacting us first, and subsequently by filing a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at info@upscalemarketing.ca. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We implement reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure HTTPS encryption on our website
• Password-protected accounts and tools with limited access
• Regular software and security updates
• Use of reputable, security-compliant third-party service providers

No method of transmission over the internet or electronic storage is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security. In the event of a data breach that poses a real risk of significant harm, we will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by law.

10. Cross-Border Data Transfers

Some of our service providers, including Google LLC, are located in the United States. By using our services, you acknowledge that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in Canada. We take steps to ensure that any such transfers are subject to appropriate safeguards.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on our website with a revised effective date. We encourage you to review this policy periodically.

For material changes that affect how we handle your personal information, we will provide more prominent notice, which may include an email notification to active clients.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Upscale Media Solutions

• Email: info@upscalemarketing.ca
• Website: upscalemarketing.ca
• Location: Strathmore, Alberta, Canada