We build your campaign structure from scratch. The right campaign types, the right ad groups, the right keywords, and the right match types. Poor structure wastes money from day one.
Precision Keyword Targeting
We research every keyword your Strathmore and Alberta customers use and build campaigns around the ones most likely to generate calls and form submissions.
Ad Copywriting
We write all of your ad copy. Every headline, every description, every extension. Responsive Search Ads with 15 unique headlines and 4 descriptions per ad group, tested continuously.
Negative Keyword Management
We build an initial negative keyword list of 50 or more terms before launch and add new negatives every month from your search terms report. Every irrelevant search we block is budget saved.
How It Works
01
Free Strategy Call
We audit your current Google presence, look at your existing ad account if you have one, research your primary keywords and competition, and tell you honestly what a well managed campaign would cost and what results to expect. No obligation.
02
Campaign Build
We set up your Google Ads account or connect to your existing one, install conversion tracking, build your campaign structure, research and group your keywords, write your ad copy, and configure all extensions. Build takes 5 to 7 business days.
03
Launch & Learning Phase
Campaigns go live. The first 30 days are a learning phase where Google collects data and we monitor performance daily. We make early adjustments to eliminate obvious waste and identify early winners. By month 2 the campaign is fully optimized.
04
Monthly Management & Reporting
Every month we optimize bids, test new ad copy, expand keywords, add negatives, review landing page performance, and send your report. Your campaigns improve every month. You always know exactly what is happening and why.